What is Website Maintenance and Why is it so Important? Introduction Your website is responsible for your brand image. It is a place where you showcase your products and services. Most importantly the reviews and feedbacks of your customers are there as well. Building a website is only half the work. Regular maintenance of the website for the smooth running of your business online is the other half of it. The digital world keeps changing and with it, your website should change as well. Website maintenance updates your website for best performance. It is advisable to hire professionals for this task as this needs expertise. One such company with a dedicated website maintenance team is Aarav Infotech . The Importance of Website Maintenance Improved Security: Hackers always search for security gaps and vulnerabilities in your website. Regular maintenance can save your website from them with security updates and new software. Stronger passwords are put in so that there is no thr